Love this book, Purple Cow, from America's best marketer Seth Godin! "This book is the Holy Grail of marketing!"
Purple Cow opens your eyes to the silent changes that have occurred in the marketing world. Godin proudly announces that mass marketing is dead and it takes a remarkable product to enable great marketing. The book is an easy read full of many interesting case studies from the creation of Cap’n Crunch to the image of Land Rover. If you are looking to push your business to the next level this is a must read.
The Bad:
The book ends!
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